embla london
make-up brush case
Designed for the make-up enthusiast, the Embla London Brush case has been designed to outlive its competition. With a durable silicon body, this case is an everyday essential. The case has a textured interior, making it perfect to clean make-up brushes without additional purchases.
CLIENT - Embla London
INDUSTRY - Cosmetic
SERVICE - Industrial design, Engineering, Prototyping, Customer research
THE BRIEF -
The objective of this project is to redesign a common silicone makeup brush holder, creating a product that stands apart from existing market offerings while retaining the core functionality that users expect. The new design should offer a distinctive visual identity, improved user appeal, and a strong brand presence without compromising practicality.
THE SOLUTION -
The final design is a compact silicone makeup brush case that combines storage and brush-cleaning functionality through its textured interior. An embossed EMBLA logo provides subtle branding, while a durable metal press stud allows quick and secure access.
Made from flexible, long-lasting silicone, the case is designed for everyday use and travel. Its smooth, minimalist appearance reflects EMBLA's brand DNA, creating a premium product that is both practical and visually distinctive.
